Mercedes-Benz Logo Explained: What Does the 3-Pointed Star Mean?


The Mercedes-Benz logo may have been refined several times over the years, but current models are marked with the iconic Mercedes-Benz 3-pointed star that many drivers instantly recognize. The image sets some hearts racing, and the Mercedes-Benz logo meaning is sure to strike a deeper chord with neighbors near the Atlanta and Cumming areas.

What is the Mercedes-Benz Logo History?

In 1980, Gottlieb Daimler founded the company that would later become Mercedes-Benz. While Wilhelm Maybach and Emil Jellinek took over the company (then called Daimler-Motoren-Gesellschaft, or DMG) in 1890, Daimler’s sons Paul and Adolf continued to stay involved for years to come.

In 1909, the brothers reflected on their heritage as they talked about the postcard their father sent in 1872, which marked their home’s location with a distinctive 3-pointed star. That same year, DMG would acquire the logo and begin emblazoning it on all of their vehicles.

In 1926, it was colored in blue but then changed with a laurel border. The color of the Mercedes-Benz 3-pointed star wasn’t changed to silver until 1934.

The Mercedes-Benz Logo Meaning

The Mercedes-Benz logo is a huge reminder of the company’s heritage – starting with one man’s dream of engineering the ultimate performance vehicles.

Many wonder if the meaning of the Mercedes-Benz logo is a marker of the Daimler sons’ devotion or if there’s a deeper story there? This varies depending on who you ask, but according to Mercedes-Benz officials, there’s more to be said:

  • The Mercedes-Benz 3-pointed star refers to the company’s desire and drive for universal motorization! Each point on the star represents an environment – Land, Sea, or Air – which the Daimler brothers felt that their company would one day conquer.

Many believe this symbolic importance is what attracted the Daimler brothers to their father’s 3-pointed star.

What Does AMG® Stand For?

AMG® is a high-performance subsidiary of Mercedes-Benz. The letters A,M, and G are the initials of Aufrecht, Melcher, and Großβaspach, the engineers who created AMG® 50 years ago. It all started with a dream of creating luxury vehicles with racing engines for the Mercedes-Benz lineup, and it led to the creation of the much-talked-about and highly-praised Mercedes-Benz AMG® performance division. This division consists of Mercedes-Benz AMG® models that provide powerful performance, striking design features, and cutting-edge technology. These performance specs and advanced technologies is how AMG® vehicles stand out from the Mercedes-Benz brand.

Where are Mercedes-Benz AMG® models made? Germany! Specifically:

  • Affalterbach – about 1,700 employees: produces AMG® engines
  • Kölleda and Arnstadt – about 1,400 employees: produces engines and AMG® engines

How Does AMG® Stand Out Over Mercedes-Benz Vehicles?

Even though Mercedes-Benz is known for luxurious interiors and advanced technologies, you’re getting a step up when you choose a new Mercedes-Benz AMG® vehicle. Enjoy an exhilarating ride on the Johns Creek roads and advanced technologies like:

  • Mercedes-Benz 4MATIC® all-wheel drive
  • Selectable driving modes
  • AMG® RIDE CONTROL® Sport suspension
  • AMG® high-performance braking system

Learn more about AMG® vehicles, and don’t hesitate to reach out to our team if you’re interested in getting behind the driver’s seat for a test drive. It’s time you experience thrilling power and performance firsthand!

Learn More About the Mercedes-Benz Logo with RBM of Alpharetta!

Learn more about the Mercedes-Benz logo mean or the Mercedes-Benz AMG® logo when you visit our Alpharetta dealership for your next new or used vehicle. We strive to make your car-buying experience stress- and hassle-free. Be sure to explore our new and used vehicle specials, and you can get pre-approved for financing before visiting us. Feel free to contact us if you have any questions in the meantime.

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